01.07.2025

Excellent Brands Group reorganizes corporate management

The Excellent Brands Group has reorganized its management team in order to further strengthen its internal structures and better pursue its future growth targets.

After Marcus Jehnke, one of the two managing partners, left the group in spring 2025, the group was represented by Akash Wadwa as sole managing director. With the new managing directors Mike Friedrich and Stefan Tiegs, the company management is now complete again.

With Mike Friedrich, HSP Hanse Shopping GmbH, a wholly owned subsidiary of Excellent Brands GmbH, has gained a proven expert in non-food retail who has already been working for the company as Sales Manager since December 2023. With his appointment as Managing Director as of July 1, 2025, Mike Friedrich will be responsible for product management, purchasing and sales and, together with Akash Wadwa, will develop the company from a retail company established in the promotional business into a solution provider for non-food products for food retailers as well as drugstores, DIY stores, garden centers and furniture stores, and will also establish a dropshipment service in which goods purchased online in various supplier stores are shipped directly from the company to end customers.

In addition to strengthening the management team at HSP Hanse Shopping GmbH, Excellent Brands GmbH has also been restructured. Stefan Tiegs was also appointed as an additional Managing Director alongside Akash Wadwa as of July 1, 2025. He has already been responsible for Finance, Controlling and HR at HSP Hanse Shopping GmbH since November 2023 and will continue to bear responsibility there as an authorized signatory. In addition, he has now taken over the management of Excellent Brands GmbH and will actively support the achievement of the Group's ambitious goals.

Both new managing directors have already been with the group for over a year and, by taking over the management, are clearly positioning themselves for the further development of the group and for cooperation with Akash Wadwa, who as managing partner has taken over the chairmanship of the management in both companies.

Akash Wadwa, Chairman of the Management Board of Excellent Brands GmbH and HSP Hanse Shopping GmbH, is delighted about the addition to the management team: “Following the restructuring of the Group in recent years, we can now look to the future and I am delighted to be leading the Group into the future with Mike Friedrich and Stefan Tiegs, who have acquired many years of expertise in their fields.”